Greek Yogurt Dessert Dips Campaign

To design the campaign for Boar’s Head Greek Yogurt Dessert Dips, I started by defining a crave-worthy visual direction and messaging framework that introduced the three new flavors while reinforcing “mindful indulgence”—a sweet treat that still fits health goals. I partnered closely with our product team and photography agency to capture appetizing, real-life applications of the dips, then translated that look and feel into a cohesive in-store system. From there, I produced a full suite of printed assets—pop-up banners, retail case toppers, counter cards, and static clings—so retailers could easily merchandise the collection and clearly communicate the benefits and flavor variety to shoppers at the point of purchase.