National Service Case Campaign -
Cheese Takeover

Each month, Boar’s Head’s in-house creative team designs and produces service case signage for thousands of grocery stores by aligning on featured items, defining the key message, and building a cohesive in-store system that’s easy to execute at retail. For the April 2026 service case campaign, I began by translating the strategy; spotlighting Boar’s Head’s premium, high-quality cheeses, into a clear visual concept and consistent campaign language. From there, I extended the design across posters, static clings, and counter cards, ensuring each piece worked together as a unified bundle that reinforces Boar’s Head as the premium option.