MontOveja™ Cheese Label

I was tasked with the opportunity to redesign the former Boar’s Head Manchego service case cheese into something brand new. What I created was a label that feels rooted in Spanish influence while clearly communicating that it is a sheep’s milk cheese. The new packaging uses warm, rustic colors, heritage-inspired typography, and illustrative cues to evoke authenticity and traditional craftsmanship. I also refined the hierarchy so the product name, origin, and cheese type are instantly recognizable at a glance. The result is a refreshed identity that feels more distinctive, culturally connected, and premium on shelf.