22 - 23 Season Campaign

Lead art direction for The Sarasota Ballet’s 2022–23 season announcement campaign, shaping the visual identity from concept through final delivery. Working closely with artistic leadership, dancers, and photographers, I helped plan the shoots, directed the imagery, and oversaw editing to ensure the campaign felt cohesive and elevated.

I then designed the announcement packages for donors and patrons, creating a polished introduction to the new season that balanced elegance with strong seasonal promotion. Using that same art direction, I developed additional promotional assets to extend the campaign across print and digital marketing touch points.