Pumpkin Pie Hummus Label

The mission of this project was to refresh the existing label for Boar’s Head Seasonal Pumpkin Pie Hummus; building consumer excitement and enhancing appetite appeal.

The objective was to explore new label layout options that maintain brand standards while reinforcing a premium look and feel. The solution retained the original pie and cinnamon visuals, elevated the prominence of the hummus name and flavor cues, and added an image of the product.

The result is a fresh, modern label that feels new and engaging, while staying true to Boar’s Head brand standards.